A CRM tracks leads and customers until they buy, an ERP runs stock, purchase and operations, and billing software raises GST invoices and tracks who has paid. A small business should start with the one where it loses the most money today, and plan for all three to share one customer record later.
The three, defined
| Type | What it does | Main user |
|---|---|---|
| CRM | Every lead and customer in one queue, with source, status, follow ups and history | Sales, front desk |
| ERP | Stock, purchase, production or fulfilment, and the numbers that come out of them | Operations |
| Billing | GST invoices, electronic invoices where they apply, receipts and outstanding | Accounts |
The names overlap in practice: many ERPs include billing, many billing tools have a customer list. What matters is which job is broken.
Try it
Which one first? Four questions
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1. Where do you lose money today?
2. Who would use it most?
3. What does Monday morning need?
4. How do orders arrive?
Why one record matters more than which tool
The expensive mistake is not choosing the wrong first tool. It is ending up with three tools that each hold their own copy of the customer, so a lead in the CRM, an order in the ERP and an invoice in billing are three records that someone reconciles by hand every Friday. Whatever you start with, choose it so the next two can read the same customer. What five separate subscriptions cost over three years.
SamaStack builds the three as one back office on one data model, in about 5 weeks. Plans run from ₹9,999 to ₹49,999 a month plus GST for teams of up to 25, depending on what you need and your team size. There is no setup fee and no per seat fee. What it includes.
Questions people ask
What is the difference between CRM and ERP?
A CRM manages leads and customers until and after they buy. An ERP manages the operations behind the sale: stock, purchase, production or fulfilment. Many businesses need both, sharing one customer record.
Does a small business need ERP?
Only if stock, purchase or production is where money is lost. A services business usually needs a CRM and billing first; a trading or manufacturing business usually needs the ERP side first.
Can CRM, ERP and billing be one system?
Yes. Built as one back office on one data model, a customer is one record from first enquiry to paid invoice. Plans run from ₹9,999 to ₹49,999 a month plus GST for teams of up to 25, depending on what you need and your team size. There is no setup fee and no per seat fee.
Your numbers
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From ₹9,999 to ₹49,999 a month plus GST for teams of up to 25, set by what you need and your team size. Tell us what you run, and the exact number comes in writing.